Central YMCA is a leading UK charity with a long-standing commitment to transforming lives through health, education, and social support. With over 175 years of experience, it empowers individuals and communities by offering fitness and wellbeing services, including gyms and mental health programs, alongside education and training initiatives that enhance employability and personal development. Central YMCA also provides critical housing and homelessness support, ensuring safe accommodation and rehabilitation for those in need. Dedicated to fostering inclusivity and opportunity, it plays a vital role in driving positive social change across the country.
Key Responsibilities & Achievements:
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Collaborated with Low & Behold Agency to successfully migrate YMCA’s legacy Drupal platform to a modern, scalable WordPress architecture, ensuring seamless content transfer and minimal downtime.
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Optimized Performance & Security: Configured Cloudflare for enhanced CDN, DDoS protection, and global caching, reducing page load times by 40%. Implemented enterprise-grade SMTP solutions for reliable transactional emails.
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Led UI/UX Design: Spearheaded the redesign of core website pages, aligning with YMCA’s brand guidelines while prioritizing intuitive navigation and accessibility (WCAG 2.1 compliance).
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Ongoing Website Management: Oversaw post-launch maintenance, including plugin audits, performance tuning, and stakeholder training for content updates.
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Campaign Landing Pages: Designed and developed high-converting custom landing pages for fundraising and awareness initiatives, integrating A/B testing to optimize donor engagement.
Impact: Delivered a 50% increase in user session duration and 30% growth in online donations within 6 months post-launch.
