Olatubosun Durotoye – Lead Digitial Platforms & CRM Manager

I own and scale digital platforms that drive growth, retention, and accountability

Websites are not pages. They are operational platforms.

Lead Digital Platforms & CRM Manager with 14+ years owning WordPress, CRM, analytics, automation, and governance across complex organisations

Platforms I’ve Owned and Scaled

End-to-end ownership of CMS, CRM, data, automation, and governance. Not just delivery. Accountability.

Central YMCA

Held end-to-end ownership of Central YMCA’s digital platform ecosystem, spanning CMS, CRM, lifecycle automation, analytics, and governance
Owned the strategic migration from Drupal to WordPress across multiple business units, ensuring continuity, scalability, and zero operational downtime
Defined and governed CRM lifecycle architecture across acquisition, onboarding, retention, and reactivation, aligned to organisational KPIs
Established analytics, attribution, and reporting standards to deliver decision-grade visibility for marketing, leadership, and operational teams
Set governance, accessibility, and compliance frameworks to reduce risk, standardise publishing, and enable sustainable multi-team usage

Held end-to-end ownership of the Protokos digital platform, including architecture, brand system, delivery workflows, and operational constraints
Defined and governed a modular WordPress platform architecture to enable rapid delivery, conversion performance, and long-term maintainability
Owned the integration and lifecycle logic across CRM, payments, onboarding, and automation to make a 5-day delivery model operationally viable
Established analytics, attribution, and performance standards to ensure decision-grade visibility across sales-led and inbound growth channels

Held end-to-end ownership of a SaaS platform spanning architecture, lifecycle logic, and data governance
Defined automated feedback, sentiment analysis, and insight workflows designed for decision-making
Established scalable data models and access controls to protect insight integrity
Made deliberate prioritisation decisions to pause development in favour of higher-impact platform ownership work

Held platform ownership for My Sirigu’s web-based social network framework, spanning marketplace logic, transactions, and multi-device delivery
Defined system architecture across vendor integration, multi-currency transactions, and API-driven workflows
Owned platform scalability, performance considerations, and cross-device experience consistency
Established operational guardrails to support future feature expansion without destabilising the core platform

Held ownership of the Moorgate Fitness Club digital platform from discovery through launch and ongoing optimisation
Defined CMS structure, content models, and UX standards to support membership acquisition and conversion performance
Owned accessibility compliance and performance standards, ensuring WCAG alignment and cross-browser reliability
Governed release cycles, quality assurance, and stakeholder feedback to maintain platform stability post-launch

Start a Platform Conversation