Kumesu

eCommerce Platform Performance & International Scalability Ownership

Platform Performance Ownership

Held ownership of the KUMESU eCommerce platform, with responsibility for performance, reliability, and conversion optimisation
Acted as platform owner for ongoing optimisation.

Internationalisation & Scalability

Owned international scalability across multi-region audiences and cross-border usage
Defined performance and UX standards to support international customer journeys

Accessibility & Optimisation Standards

Implemented and governed accessibility-compliant templates across the platform
Established performance optimisation frameworks to improve load times and user experience

Overview

I held ownership of the KUMESU eCommerce platform, with responsibility for performance, conversion optimisation, accessibility compliance, and international scalability. The role focused on ensuring the platform could support cross-border usage while maintaining speed, reliability, and consistent user experience. The outcome was a more performant and scalable eCommerce platform, contributing to measurable uplift in international sales and improved platform reliability.

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Client

KUMESU

Project Date

2019/20

Category

Digital Platform & CRM Ownership

Challenge

KUMESU operated as an eCommerce platform serving international audiences, requiring consistent performance, accessibility, and conversion across regions. As usage expanded internationally, performance limitations and inconsistent user experience posed a risk to growth and customer trust.
Without focused platform ownership, international scalability and optimisation would remain reactive rather than systematic.

Solution

The solution was to take ownership of the eCommerce platform’s performance, accessibility, and scalability. This involved optimising platform speed, enforcing accessibility-compliant templates, and defining standards that supported international user journeys.
By retaining ownership of platform optimisation rather than treating it as a one-off exercise, the platform was better positioned to support international growth and improved commercial outcomes.

Impact

Improved international sales through platform and performance optimisation.
Enhanced platform accessibility and performance consistency.
Strengthened platform readiness for international growth.

Website mockup for Kumesu, featuring colorful handbags displayed on devices against a bright background.

A close-up of textured orange fabric with a chain strap, highlighting a modern luxury design concept. The background is a vibrant blue.

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