Moorgate Fitness Club

SERVICES

Web design
UI / UX
Website Build
Graphic Design
Data Migration
Web Maintenance

DELIVERABLES

Website Content (Banners, Icons & Graphics)
Styleguide
WordPress Build
Seamless Fisikal API Integration
Membership & Payment Flow
Custom Dynamic Lead capture Forms

OTHER

SEO
Gym Class Timetable
Analytics
Social Media

TECH & LANGUAGES USED

WordPress
Elementor Pro
HTML
CSS
JSON Rest API
PHP

About Moorgate Fitness Club

Moorgate Fitness Club is a brand-new fitness centre in the heart of Moorgate, designed to give you access to top-notch equipment and classes at a price that won’t break the bank. The goal of this project was to design and develop a sleek, modern, and conversion-focused website that reflects the club’s community-focused approach where everyone – no matter their fitness level – feels supported and motivated, while integrating seamless membership management and app onboarding.

Client

Moorgate Fitness CLub

Project Date

2024/25

Category

Design · Mobile · Website

Challenge

Moorgate Fitness Club, a new luxury gym in London’s financial district, needed a website to:

Establish Brand Authority – As a startup, they required a digital presence that instantly conveyed exclusivity and premium quality.

Streamline Member Acquisition – With no existing systems, we needed to build a seamless onboarding flow from scratch.

Integrate Advanced Fitness Tech – The site had to connect with Fisikal’s management platform for bookings, payments, and their custom mobile app.

Drive Pre-Launch Buzz – Generate excitement and early signups before the physical location opened.

Deliver Fast Without Sacrificing Quality – The 12-week timeline required meticulous planning to launch alongside their facility.

Solution

Developed a luxury fitness aesthetic from scratch: moody dark tones, metallic accents, and high-energy visuals.
Created conversion-focused UX flows in Adobe XD, emphasizing clear pathways to membership plans and class signups.
Built with WordPress + Elementor Pro for rapid development, adding custom code for premium interactions.
Implemented Fisikal API integration to handle:
- Real-time class scheduling
- Secure payment processing (Stripe/PayPal)
- Automatic member onboarding to their custom app
Designed Membership tiers with dynamic pricing.
Ran Agile sprints via JIRA with:
- Weekly stakeholder demos
- Priority-based task sequencing (API first, then polish)
- Parallel design/dev workflows
Conducted load testing to ensure stability for launch traffic.

A promotional display for Moorgate Fitness Club offering membership options and an app sign-up form on a computer and mobile screen.

Ready to Start a Project?

I’M AVAILABLE FOR HIRE OR FREELANCE